New iPhone Brings iOS 7 Putting Apple’s Craig Federighi in the Spotlight Again
“If stage time is any measure of celebrity, then Apple’s Craig Federighi has arrived,” Connie Guglielmo writes for Forbes.
“At the company’s Worldwide Developers Conference in June, it was Federighi, promoted last year to oversee the operating system software that powers the iPhone and Mac, who clocked in more time on stage (about 30 minutes) than any other executive, including Apple CEO Tim Cook,” Guglielmo writes. “Federighi smiled his way through demo after demo, talking about the new version of iOS for the iPhone, as well as the updated OS X software for the Mac. It was a big reveal for the those programs, which were designed for the first time with help from Apple’s famous hardware design chief, Jony Ive, whose job was expanded last year to include oversight of the look-and-feel of software.”
Guglielmo writes, “Even so, it was Federighi who showed off the new features, colors and icons in iOS 7 to more than 5,000 developers in San Francisco as Ive watched from the audience. And it will be Federighi, promoted to serve as Apple’s senior vice president of software engineering after his predecessor screwed up the Maps app in iOS 6, who will be the man in the spotlight when iOS 7 is released in coming weeks.”