This free Abercrombie & Fitch iPhone app offers a store locator that helps shoppers like me find the locations closest even while we are on the go. Wanna know which mall to go to without having to be disappointed by looking through the whole mall to find out they don’t have your favorite store? With this app, users can view Abercrombie & Fitch’s gallery of current marketing campaigns, news and even updates on where the brand is opening the next Flagship store. Flagship stores are few and far between but have a much wider selection than any other A&F store. It’s great to know where the next one will be coming, especially if it’s near you!
There is also a section in the app called the A&F Mobile Store. This section links users to the mobile-commerce enabled site that lets consumers browse and buy the brands apparel and accessories. I love the mobile store feature! It allows me to watch the sales like a hawk! I bought an $88 pair of leather flip-flops off the mobile store for $19.90! I had been waiting for them to go on sale for a while. If I wouldn’t have been able to buy them off the mobile store, I know I wouldn’t have gotten my size. The mobile storefront is powered by Digby, which provides mobile commerce services to retailers such as Ghirardelli, Godiva and 1-800-Flowers. Abercrombie & Fitch understands shoppers and the times that we are living in. I love that about them! This app proves it!
FYI: “Our Facebook fan page offers a similar brand experience [as the iPhone app and the mobile site],” the spokesperson said. “We want to be where our fans are hanging out, and join in on their conversations.”
Pros: The Facebook fan page is cool and lets you chat about the app and what you like and dislike about it.
Cons: There is no map or GPS on how to get to the store once you find it on the store locator, so it would be easier just to look it up on your GPS.
This song is just a favorite and every time I hear the the names Abercrombie & Fitch…I think of this song.
