Facebook Overtakes Google as Top U.S. Mobile App
Apple’s removal of Google Maps from iOS 6 cleared the way for Facebook to claim the top spot in mobile apps, according to ComScore.
Apple’s war with Google over maps helped Facebook slide into the No. 1 spot for mobile apps in the U.S., according to numbers released by ComScore today.
The social network’s app, which had 85,574 unique visitors in December, overtook the Google Maps app after September, which, as ComScore notes, coincides with Apple removing Google Maps from iOS 6. But, Google may make a come back now that its new, and popular, Maps app for iOS 6 is available.
ComScore’s VP of Industry Analysis Andrew Lipsman writes in a blog post that Apple’s Google Maps lockout was “largely responsible for the position swap,” and the mapping app “has been clawing its way back the past few months after getting reinstated on iOS 6.”
Google still claimed 5 of the top 6 U.S. mobile apps at the end of 2012. Google Maps came in second to Facebook at 74,631 users, followed by Google Play, Google search, Gmail and YouTube.
Even with Google’s dominance in the number of visitors, Facebook has always been No. 1 when it comes to how much time users spend on the app. ComScore’s numbers show that Facebook’s mobile app currently that Facebook’s mobile app accounts for 23 percent of time spent on apps. This is separate from Instagram’s 3 percent stake. All of Google’s apps combined account for 10 percent of time spent. That this means more than 1 out of every 3 minutes spent on mobile apps is spent on a Facebook or Google app, ComScore points out.
Keeping an eye on their mobile numbers is important to both Facebook and Google — and any tech company, really — as more users choose to use their mobile devices over desktop computers. After going public last year, Facebook has especially faced Wall Street’s pressure to make money off the company’s growing mobile audience.