eBay Revamps iPhone, iPad Apps to Simplify Buying and Selling
eBay its updating its core shopping applications for Apple’s (NASDAQ:AAPL) iPhone and iPad, adding a series of new features and promising more efficient buying and selling processes.
Both eBay for iPhone 2.7 and version 2.2 of the iPad app enable sellers to save drafts of their product listings to their mobile device, where it’s easier to snap and upload photos, then complete the listing on their PC, where it’s easier to input product descriptions and shipping details. Sellers also can start a listing on the desktop and finish it via mobile. The apps also introduce expanded category, pricing and shipping guidance, as well as the option to work on multiple listings simultaneously–the iPhone edition additionally touts a new photo module.
For buyers, eBay for iPhone 2.7 and eBay for iPad 2.2 bring new search capabilities including query auto-complete, a single-screen view for reviewing and confirming payments and a streamlined checkout process. In addition, users without associated PayPal accounts can complete purchases using a guest checkout feature.
Roughly 1.8 million new customers joined eBay through a mobile device in the first three quarters of 2012, and sellers using eBay Mobile now add 2.4 million listings per week. Late last year, eBay said that downloads of eBay’s suite of mobile apps have eclipsed the 100 million mark globally, and the company expected to reach $10 billion in mobile gross merchandise volume in 2012, up from $5 billion in 2011.
All Things D reported that eBay also is reorganizing its mobile unit, with mobile staffers now reporting into the company’s main marketplace division, rather than existing as a standalone product group. In addition, Steve Yankovich–formerly eBay’s vice president of mobile–was appointed VP of innovation and new ventures, where he will focus on the company’s Red Laser barcode scanning app; Kevin Hurst, who previously served as eBay Mobile’s VP of product management, is now VP of mobile products.
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