Apple Looking to Double the Size of Its in-House Advertising and Marketing Team
According to a report from AdAge, Apple is looking to double the size of its in-house ad and marketing team from 300 employees to nearly 600 employees. This would be a significant change, showing the Cupertino company wants to take a different approach to its ad campaigns. Former CEO and chairman Steve Jobs was said to have kept the number of employees at 300 because he thought of Apple as a products company and not as a marketing company.
By doubling the number of employees, Apple is using a strategy that it also uses in its products such as the iPhone. With the iPhone, Apple designs both the hardware and software in-house, which allows for tighter control over its products and provides customers with an overall better experience. Adding more employees to its in-house team allows Apple to make sure a lot of its ideas for ads and marketing are contained within its own company.
Apple is reportedly hiring more ad execs to help brands and agencies for its iAd network as well as more creative directors and heads of innovation. Though some may say that this could strain its relationship with those over at Chiat, I think this could be an excellent combination of talent and could come in handy especially with some of the company’s new products, including the iPhone 5S, iPhone 5C, and iOS 7.