Headlines >>›› How Apple Becomes A $1 Trillion CompanyApple Watch Website Revamped with New UI and UX DetailsApple Watch May Be Unveiled in India in FebruaryApple’s Bigger Slice of the Smartphone PieBlack Friday 2014 UK: Apple deals, Amazon Deals & Black Friday Tech OffersiPhone 6/6 Plus: Top 25 tips for iOS 8Use This Clever Trick To See Your iPhone’s True Signal StrengthIt’s Going To Be An iPhone 6 ChristmasCould Apple Ditch Google and Launch its Own Search Engine in 2015?BlackBerry Black Friday Deals Include iPhone Trade-Ins and $200 off the Passport

Android Takes Bigger Share Of Earned Revenue Than iOS

Android extended its lead in mobile ad traffic and grabbed more revenue in the second quarter, but continues to trail Apple’s iOS in terms of monetization, according to Opera Media Works.

Google’s Android platform took over as the largest smartphone platform in traffic in the fourth quarter and now exceeds Apple’s iPhone and iPad impressions. The catch here is that Android is taking share from platforms other than iOS, which accounts for more than 53 percent of mobile revenue. Android accounts for more than 38 percent of mobile ad revenue, up from 33 percent in the first quarter.

Developers follow the money and Opera Media Works’ breakdown highlights the challenges for the players vying to be the No. 3 platform. For instance, BlackBerry and Windows combined don’t account for 1 percent of mobile ad revenue.

 

 

Android Takes Bigger Share Of Earned Revenue Than iOS

 

 

Overall, Opera Media Works’ report highlights how monetization and traffic often diverge. Asia is the second highest generator of ad impressions and leap frogged Europe. However, monetization is well behind developed markets.

The World Cup data also points out that divergence. For instance, the U.S. audience produces most of the ad impressions and revenue but isn’t interested in the actual matches. Based on the share of ad impressions to football content, Côte d’Ivoire, Ghana, Cameroon and Nigeria had the highest engagement and Japan and Australia appear to be the least interested. Sony and Visa served the most ads during the World Cup.

source:http://www.zdnet.com/android-grabs-larger-chunk-of-mobile-ad-revenue-pie-7000031402/

VN:F [1.9.13_1145]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.13_1145]
Rating: 0 (from 0 votes)
Tags: , , , , ,